While motor shows remain nothing but a distant memory in Europe and North America, they have resumed in China and the ongoing Beijing Auto Show has hosted dozens of debuts for all-new cars, many of which are EVs. Porsche also has a prominent presence at the event.
If you don’t live in China but want to check out the automaker’s stand in Beijing, Porsche has launched a dedicated website that allows you to explore its Beijing stand in the virtual world. The website works on both PC and on smartphones and is quite realistic.
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On display at the stand are a Porsche 718 Cayman, Cayenne E-Hybrid Coupe, Panamera Turbo S, Taycan Turbo S, Panamera 4S E-Hybrid, and a 911 Targa 4. Not only can you walk around the stand in the virtual world but you can click on any of the cars on display and take a close tour of them. The website also provides key technical specifications about each model.
“For companies like Porsche in particular, there is no substitute for experiencing a product live – whether that is by driving a car or seeing it at a motor show,” director of experiential marketing at Porsche, Ragnar Schulte, said in a statement about the virtual display. “However, the possibilities for such direct contact are still limited in many regions of the world. With the virtual exhibition stand, we have created a novel way of experiencing the brand by using a mobile device – whether you are in Beijing or thousands of kilometers away.”