After Bajaj Auto blacklists channels, satirist Akash Banerjee offers automaker free advertising space
© Ruchira Kondepudi TRP manipulation: After Bajaj Auto blacklists channels, satirist Akash Banerjee offers automaker free advertising space After Bajaj Auto blacklisted three channels for advertising, satirist Akash Banerjee has offered the company free advertising space on ‘The Deshbhakt’, his political and social satire…
Auto industry faces 21% decline in global adspend in 2020 due to pandemic | Advertising
Advertising spend by global automotive brands will fall by 21% in 2020 as a result of the COVID-19 pandemic, according to Zenith’s automotive advertising expenditure forecast, released Wednesday. Zenith predicts the global ad market will decline by 9% overall this…
Leveraging digital advertising during pandemic for quicker recovery
Many auto dealerships drastically cut back their overall ad spending during the springtime COVID-19 lockdowns as a way to preserve as much of their bottom line as possible. After all, the annual pace of sales fell sharply to 8.47 million…
Florida auto dealership’s advertising push gets results during COVID-19 pandemic
In March, the dealership retailed 44 new Cadillacs, a 42 percent jump from the year before. Its new Cadillac sales slipped 22 percent in April but soared 91 percent in May and were up 15 percent in June and 74…
