“Krungsri Auto Broker” celebrates 8 million views of “Claim Dai Pa?!” video
October 5, 2020
?Krungsri Auto Broker?, an insurance broker under Ayudhya Capital Auto Lease PCL, a subsidiary of Krungsri Auto, announced the success of ?Claim Dai Pa?!?, the branded video series on motor insurance coverage advisory. Having garnered over eight million views within its first year, the program marks the accomplishment in building awareness for the brand as a Financial Advisor. It also reflects the success in enhancing engagement with automobile users through relevant, timely, and useful content on motor insurance.
Mrs. Kittiya Srisanit, Head of Krungsri Auto Group, Bank of Ayudhya PCL, said, ?The Krungsri Auto Broker brand was officially launched in June 2019 with the unique feature of ‘Exact Comparison and Budget-to-Plan?. Although our team has over 25 years of experience, the brand itself was relatively new to the market. Therefore, an outstanding strategy to boost awareness was necessary. Our goal was to position the brand as a ‘Financial Advisor? that provides comprehensive and transparent information to enable automobile users to make informed decisions. In October 2019, the weekly video series ‘Claim Dai Pa?!? was then created to demystify different motor insurance coverages and provide tips on selecting insurance schemes to suit specific individual?s needs. The program is broadcast live on Krungsri Auto social media channels.?
The ?Claim Dai Pa? video series is produced in partnership with Mr. Kittisak Muttaweewong, a motor insurance specialist with experiences of more than 30 years, in curating interesting topics, presenting them in an easy-to-digest manner, and answering viewers? questions. After each week?s live broadcast, the content is also edited into shorter bite-sized clips to make it easier for the audience to look for the information of their interest. The program has so far received enthusiastic responses, with an average of 70,000 views per episode and overall performance across all channels exceeding 8,000,000 views in late August of this year.
Today, the ?Claim Dai Pa?!? video series has run for 43 episodes. The three most popular episodes include ‘Would the insurance cover if a driver did not commit any wrongdoings in a car accident but had no driving license??, ‘Could the insurance be claimed if a drunken vehicle owner let his friend who had no driving license drive the car?? and ‘Could the insurance be claimed if the car wheel blocked by the police got scratched?? Overall, the video series has gained a total of 2,000 comments and was shared for 26,000 times.
?The program is proven to be one of Krungsri Auto Broker?s successful digital marketing strategies through the creation of unique and beneficial content. To expand the customer base or boost short-term sales is not the priority of this initiative. Instead, we focus on building a meaningful long-term relationship with automobile users and developing trust among the target group, which is one of the most vital qualities of an insurance broker. Throughout the program?s run, there have been increasing numbers of questions from the viewers. At the same time, we have seen a total of 80,000 visits to the ‘Krungsri Auto Broker? online platform to look for more details about insurance coverage after the broadcast. Such results reflect that the video series can effectively answer automobile users? behaviors,? concluded Mrs. Kittiya.
Watch a new episode of ?Claim Dai Pa?!? video series every Wednesday at 20.00 hrs. on Krungsri Auto?s Facebook page and YouTube channel.
About ?Krungsri Auto Broker? ?Krungsri Auto Broker? provides non-life and life insurance broker services, under the operation of Ayudhya Capital Auto Lease PCL, a subsidiary of ?Krungsri Auto,? a leader in automotive finance business under Bank of Ayudhya PCL. ?Krungsri Auto Broker? has been granted the non-life and life insurance broker license by the Office of Insurance Commission (OIC). Customers can access ?Krungsri Auto Broker? services as well as receive insurance advisory via ?Krungsri Auto Broker? Telesales at tel. 02-828-7888. Visit www.krungsriautobroker.com for more insurance product information and purchasing.