Global Stock Images and Videos Market (2020 to 2025) – Outlook and Forecast
October 9, 2020
DUBLIN, Oct. 9, 2020 /PRNewswire/ — The “Stock Images and Videos Market – Global Outlook and Forecast 2020-2025” report has been added to ResearchAndMarkets.com’s offering.
The stock images and videos market by revenue is expected to grow at a CAGR of close to 5% during the period 2019-2025.
The global stock images and videos industry has undergone massive changes. Digital cameras have taken over, driving the stock photography craze among amateurs. The rise of the worldwide internet has led to the illegal download of images. Bing and Google are making it easier than ever to source free images, filtering those with Creative Commons licenses that enable broad use sans shelling out any money for it. These factors have pulled down the prices of stock images. At present, professional photographers, who are the lifeline of the industry, are refraining from producing them. However, since visuals play an important role in consumer lives and the fact that the world cannot go about with commerce and communication, the demand for stock images will never die.
In March 2020, with most of the world seemingly on lockdown, the stock content demand began plummeting exacerbated by the world economy slipping further into a recession. As businesses from corporations to mom and pop shops closed down, or cut out on all non-essential expenses, including marketing budgets, the regions that are among the biggest buyers of videos and images such as European countries, and US began cutting back on their spends. Branding efforts were being delayed and production firms and creative agencies’ campaigns and live-action shoots stalled.
The following factors are likely to contribute to the growth of the stock images and videos market during the forecast period:
Animation Production Becomes Super-Priority
Blockchain Technology Making Inroads
Social Issues Trump Mindless Consumerism
AI and ML in Stock Content
The study considers the present scenario of the stock images and videos market and its market dynamics for the period 2019-2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.
This research report includes a detailed segmentation by End-users, Product, License, Source, Application, Geography. The global audience’s booming visual literacy is propelling the demand for stock images. With the growth of online purchases during the COVID-19 pandemic, strong visuals are becoming a prerequisite for the e-commerce industry. The pandemic has brought about quite a few changes in the market on all aspects of marketing and advertising. Nearly 80% marketers are under pressure to demonstrate the effectiveness of visual content through ROIs. Thus, several e-commerce players are dependent on white background studio shots images, thereby increasing the requirement of adding context without heavy expenditure.
The global stock videos market is expected to grow at a CAGR of over 5% during the forecast period. Videos have observed a tremendous growth over the years. Videos are seeing the light of the day on a large scale due to the short attention span of modern consumers and the constant scrolling through social feeds for elongated periods of time. Businesses are investing in this market due to the growing demand for humanized, emotion-rich, substantial video content. The use of b-roll has further opened up the market for stock videos. Brands are trying to introduce big ideas among consumers by mapping out the brands through the narrative.
The popularity of RM images is fading. In late 2019, Getty Images, the largest player offering this license announced that it was going to steadily drop its RM creative collection in 2020 to focus on its RF offering. While there are quite a few small and mid-sized agencies that offer them, the growth of the segment is slowing down. Hit by the pandemic, the license witnessed some weakening. However, stable economic growth once the pandemic subsides will drive spends on quality imagery, intensified by the need to prevent brand dilution.
The COVID-19 crisis has accelerated some changes that were underway in the marketing industry. With the crisis driving everything digital and increasing e-commerce among smaller companies, opportunities for stock images and videos to be more effective and prove their worth have blown up. Marketers are adding more layers of interaction in web design to make it more experiential and garner more customer engagement with content. This has led to the use of everything from auto-play video to interactive infographics to UI elements. Neuromarketing is also gaining prominence, specifically among digital marketers that have traditionally used views, scroll depth, leads, subscriptions, and social shares to measure campaign performance.
With the emergence of a high number of aspirational brands, the appeal of macrostock seems growing. However, the advent of Microstock, has eroded the customer base of Macrostock agencies. With the world drifting toward personalized content and brands finding it hard to establish their USPs, they are increasingly auditing their content and aiming to serve tailored imagery to their customers. These trends are likely to drive the demand for macrostock agencies. On the other hand, Microstock act swiftly in terms of innovation and adoption to new image technology. Macrostock agencies are on a roll due to the efforts gained at breaking new ground such as the embed initiatives to trailblazing partnerships with technology companies, social networks, publishing platforms. The rise of the World Wide Web brought with it a rush of new highly digital businesses that needed strong online presence and marketing collateral for their offline efforts. Microstock is more popular among value-conscious countries, which mostly fall under the developing umbrella, such as India.
The commercial market is witnessing a shift from billboards to digital media and TV as consumers spend more time at home translating to screen-based opportunities. The commercial stock imagery market is in the midst of the disruption. However, a few industry stakeholders realize how rapid the transformation needs to be to accommodate the change. Digitization is changing everything and driving conversations on mediums and platforms and creating an entirely new category for imagery. This is dwindling the demand from traditional paper-based and electronic mediums. The demand is only multiplying on the digital infrastructure where the shelf life of images is extremely short in most cases.
Visual China Group (VCG)
Other Prominent Vendors
Agence France Presse (AFP)
Can Stock Photos
Death to Stock
The Mega Agency
NHK Video Bank
Key Questions Answered:
What is the expected market size of the global stock images and videos market in 2025?
What are the factors impacting the growth of the market?
What are the drivers, trends, and restraints in the market?
Who are the leading vendors and what are their market shares?
Key Topics Covered:
1 Research Methodology
2 Research Objectives
3 Research Process
4 Scope & Coverage 4.1 Market Definition 4.1.1 Inclusions 4.1.2 Exclusions 4.2 Base Year 4.3 Scope Of The Study 4.4 Market Segments 4.4.1 Market Segmentation By Product 4.4.2 Market Segmentation By License 4.4.3 Market Segmentation By Application 4.4.4 Market Segmentation By Source 4.4.5 Market Segmentation By End-User 4.4.6 Market Segmentation By Geography
7 Introduction 7.1 Overview 7.2 Deepening Global Economic Connections 7.3 Global Stock Images And Videos Market: An Overview 7.3.1 Business Model 7.3.2 Global Media Landscape 7.4 Impact Of COVID-19 7.4.1 Changing Agency Models
8 Market Opportunities & Trends 8.1 Animation Production Becomes Super-Priority 8.2 Blockchain Technology Making Inroads 8.3 Social Issues Trump Mindless Consumerism 8.4 AI And ML In Stock Content 8.5 Powering Up Via Distribution Deals 8.6 Growth Of Platform Integrations 8.7 Mobile Stock Losing Its Sheen 8.8 Rapid Shift To Vertical Formats 8.9 Drone-Shot Content In Visual Arts
9 Market Growth Enablers 9.1 Growth Of Digital Communities In Hyper-Connected Ecosystem 9.2 Authenticity Breathes New Life 9.3 Reinvention Of Storytelling 9.4 Social Shows Sustain Buzz In Stock Content 9.5 The Growth Of Content Automation And Personalization 9.6 Journalistic Value Improves
10 Market Restraints 10.1 Shifts In Digital Culture 10.2 Proliferation Of Shoppable Social Commerce 10.3 Copyright Infringement And Breach Of Licenses 10.4 Glut Of Images 10.5 Unsustainable Business Models 10.6 UGC Eating Into The Market 10.7 Audio Eclipsing Video
11 Market Landscape 11.1 Market Size & Forecast 11.2 Five Forces Analysis 11.2.1 Threat of New Entrants 11.2.2 Bargaining Power of Suppliers 11.2.3 Bargaining Power of Buyers 11.2.4 Threat of Substitutes 11.2.5 Competitive Rivalry
18 North America 18.1 Market Size &Forecast 18.2 Key Countries 18.3 US 18.4 Canada
19 Europe 19.1 Market Size & Forecast 19.2 Key Countries 19.3 UK 19.4 Germany 19.5 France 19.6 Spain 19.7 Russia 19.8 Italy 19.9 Sweden 19.10 Switzerland 19.11 Belgium 19.12 The Netherlands 19.13 Poland 19.14 Turkey
20 APAC 20.1 Market Size & Forecast 20.2 Key Countries 20.3 China 20.4 India 20.5 Japan 20.6 Australia 20.7 South Korea 20.8 Indonesia 20.9 Taiwan 20.10 Philippines 20.11 New Zealand 20.12 Malaysia 20.13 Thailand
21 Middle East And Africa 21.1 Market Size & Forecast 21.2 Key Countries 21.3 UAE 21.4 South Africa 21.5 Saudi Arabia 21.6 Egypt 21.7 Nigeria
22 Latin America 22.1 Market Size & Forecast 22.2 Key Countries 22.3 Brazil 22.4 Mexico 22.5 Argentina 22.6 Colombia 22.7 Chile 22.8 Peru