How many times the thought of Christopher Nolan plagiarising things have come to your mind? None! But, apparently, the logo of his upcoming behemoth Tenet is similar to an automobile company based in Bellingham, Washington.
This has been in the news for a while now but in a sweet gesture Nolan also penned an email to the company asking if they want him to ‘stop using the logo’. Fortunately, this didn’t rise to become a controversy and Warner Bros. handled this with finesse.
Christopher Nolan in his email wrote, “I guess lightning can strike twice, and obviously I understand that you would not want anyone thinking that you had been inspired by our movie’s title treatment. Feel free to quote me in shooting such misunderstandings down. I love our logo so I hope you won’t feel this is necessary, but if you like, I can stop using it since it seems you went public with yours first.”
Check out the comparison:
The automobile company, Ride Tenet updated their Instagram post which highlighted the comparison. The update read: ?????????? ? ???? ?? ????????? ???? ???? ???? ?? ?????? ? ?????? ???. ????? ??????? ???? ??. ????? ??? ?? ??? ???? ?? ??????? ???? ?? ????????? ??? ?????????. ?? ??? ????? ???? ?? ???? ??. ?????’? ????? ?? ???? ?? ??? ????? ?? ????? ???????? ?? ???? ?????? ???? ?? ??? ???????.
In the original post, it was mentioned, “No, despite the striking similarities, we are not making a movie with Christopher Nolan. Maybe it was a coincidence, or maybe Nolan was inspired by our branding; regardless the apparent negligence is frustrating, to say the least. Thank you to all the people that have reached out in support of Tenet (the bike brand). When we became aware of this, our biggest fear was that many of our peers who haven’t heard of Tenet (the bike brand, sh*t this is going to get old quick) might think WE stole the logo from Nolan, when in reality, we launched long before this movie was announced. If you would like to share this post to help spread the word, it would be greatly appreciated. I’m sure one day we’ll all look back on this and shake our heads in disbelief.”
This surely is a very healthy conversation between two companies promoting a different kind of art. Meanwhile, early reviews of Christopher Nolan’s Tenet have started to surface on the social media adding to the monumental buzz.
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