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Cadillac CT4 sales recorded their first second quarter deliveries in the United States and Canada during Q2 2020. The compact luxury sedan has yet to go on sale in international markets, such as South Korea, Russia, or Europe.
Cadillac CT4 Sales – Q2 2020 – United States
In the United States, Cadillac CT4 deliveries totaled 591 units in Q2 2020.
In the first six months of the year, CT4 sales totaled 632 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT4 | * | 591 | * | * | 632 | 0 |
Cadillac CT4 Sales – Q2 2020 – Canada
In Canada, Cadillac CT4 deliveries totaled 25 units in Q2 2020.
In the first six months of the year, CT4 sales totaled 25 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CT4 | * | 25 | * | * | 25 | 0 |
Competitive Sales Comparison (U.S.)
Cadillac CT4 sales performance during the second quarter of 2020 places the compact model in last place in its segment by overall sales volume, behind the Mercedes-Benz A-Class and CLA-Class in first for a combined 7,035 deliveries. The BMW 2 Series took second place with 3,804 units, while the Acura RLX took fourth place with 2,654 units. Fifth place went to the Audi A3 family with 1,902 deliveries.
Sales Numbers – Luxury C-Segment Cars – Q2 2020 – United States
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | Q2 20 SHARE | Q2 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| MERCEDES-BENZ A-CLASS | -3.21% | 4,104 | 4,240 | 26% | 29% | +25.60% | 7,800 | 6,210 |
| MERCEDES-BENZ CLA-CLASS | +4.23% | 2,931 | 2,812 | 18% | 19% | -10.53% | 6,211 | 6,942 |
| BMW 2 SERIES | +145.26% | 3,804 | 1,551 | 24% | 10% | +54.33% | 5,576 | 3,613 |
| ACURA ILX | -30.43% | 2,654 | 3,815 | 17% | 26% | -22.44% | 5,395 | 6,956 |
| AUDI A3 | -22.65% | 1,902 | 2,459 | 12% | 17% | -19.29% | 4,139 | 5,128 |
| CADILLAC CT4 | * | 591 | * | 4% | 0% | * | 632 | 0 |
| TOTAL | +7.45% | 15,986 | 14,877 | +3.13% | 29,753 | 28,849 |
From a segment share standpoint, the A-Class and CLA-Class accounted for 26 and 18 percent, respectively, for a combined 44 percent of the segment. The 2 Series accounted for 24 percent segment share, while the Acura and Audi held up 17 and 12 percent each. The Cadillac CT4 accounted for a 4 percent share.
The luxury compact car segment (lux C-segment) expanded 7.45 percent to nearly 16,000 units in Q2 2020.
The GM Authority Take
Cadillac CT4 sales during the second quarter of 2020 represented the very first Q2 deliveries for the new model. Sales volume was kept to a low as a result of very limited availability of models at the dealer level.
It’s worth noting that the very first units of the CT4 began arriving at dealers during the second half of Q1 2020. That was quickly followed by the onset of the COVID-19 pandemic in the United States, resulting in a two-month-long shutdown of U.S. GM production operations, including the GM Lansing Grand River plant that produces the CT4. As a result, initial inventory dried up during the second quarter.
We expect Cadillac CT4 sales to grow substantially during the third and fourth quarters of the year, so long as supply/production is able to meet demand.
About The Numbers
- All percent change figures compared to Cadillac CT4 sales for Q2 2019, except as noted
- In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
- Cadillac CT4 sales include CT4 Sedan and CT4-V Sedan
GM Q2 2020 sales reports:
