car manufactures

How Porsche is facing up to new challenges

How we get around sustainably and remain mobile in an increasingly busy world is a hotly debated topic at the moment. In this context, mobility does not just describe movement from A to B. Instead, when we talk of mobility now, we refer to all aspects of providing the services, tech, hardware, and software that enables movement.

In today’s rapidly changing world, all those involved must adapt to changing requirements more quickly than ever. This applies especially to car manufacturers, at all levels, including premium sports car marque Porsche.

Being a premium brand does not immunize the German marque from the demands that come  from changing customer behavior, competitive pressure, and the increasing desire of cities to shape the boundaries of mobility. To ensure it’s able to meet future customer needs, the Stuttgart-based sports car manufacturer is devoting a great deal of attention to overcoming the challenges of future mobility with new products and services.

Many things are in flux when it comes to people’s mobility behavior right now. In the urban environment, it’s not absolutely essential to own a car anymore, as large numbers of new offerings make mobility easier, more comfortable, and cheaper. 

Established car manufacturers are creating innovative services and increasingly linking them with each other. Traditional mobility providers are also expanding their core business with other products and services – including car rental firms and public transport organizations.

Cities and municipalities are also increasingly recognizing the importance of mobility for the quality of life in urban spaces. As a result, they are also becoming important stakeholders when it comes to creating and realizing new mobility offerings. 

There are also entirely new concepts from brands such as Uber, Lime, and Lyft, which challenge the way public mobility services are offered to the masses. 

Urbanization has a particularly large influence on mobility

When dealing with tomorrow’s mobility solutions, a major focus is on cities. More than half of the world’s population already lives in cities and experts don’t expect people to leave urban areas any time soon. In some high-growth regions, such as China, the share will probably increase to more than 70 percent. 

In fact, a growing number of people are moving from rural regions into urban areas. This is above all due to the economic strength of cities attracting more young people for work. A comparison of gross domestic product figures shows that the economic output of New York is equivalent to that of Canada, for example. With bigger more productive cities, comes an increase in people and those people need to get around.

porsche, car, app, drive
Credit: Porsche